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Half of consumers have household incomes under $55,000 and report having difficulty buying the groceries they need. Furthermore, 54% report cutting back on restaurant visits, and sales of organic foods is slowing to only 4% annual growth. Therefore, understanding consumers’ new value behaviors-—and how they will shape the future—-is essential. As consumers buy fewer single-serve packs and less prepared foods, what will be the high-potential foods items, trends, convenience foods and preparation techniques that will shape the new value-driven landscape? While recent data indicate that healthy foods are holding their own in a tight economy, how are consumers defining value in the health arena and what categories, drivers and concerns will influence future product purchases? Lastly, how can restaurants that are reeling from cutbacks on visits and daunted by patrons’ concerns over health, boredom and value create a sustainable comeback in the years ahead? Join leading trend experts to learn how customers are redefining value today and in the future.
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