Research into the nutrients found in citrus and citrus juices reveals that they possess both health-promoting and disease-preventive properties. A review of citrus components and their health benefits will be provided and new research areas will be discussed. Citrus juices, especially orange juice, have had negative press because of their sugar content being a health issue for people at risk of developing diabetes. Scientific data will be presented and evidence will be provided that regular consumption of orange juice does not increase one’s risk of developing diabetes. Discussion will be provided on how consumers’ understanding of the health benefits implemented by citrus into their diets can be an important marketing tool to enhance citrus consumption.